Guides

What we have learned building bilingual products for Egypt and MENA — written for the person with the problem, not the person already shopping for a vendor.

• RTL done properly

  Where mirroring is right, where it is wrong, and the specific places Arabic interfaces break.

  8 min
• Building bilingual Arabic/English products

  URL structure, hreflang, fonts and content parity — the choices that are expensive to reverse.

  9 min
• How to scope an MVP so it actually ships

  Cutting a first release down to something that ships, and deferring the rest on purpose.

  7 min
• What to ask a software studio before you sign

  The questions that separate a studio that will ship from one that will bill.

  8 min
• What drives the cost of building software

  Why two apps that sound identical quote fourfold apart, and how to read a quote.

  8 min